Culinary Options is a foodservice consultancy whose primary focus is on the development of concept clarity, strategic menu choices, and memorable customer experiences.
Today’s operators face challenging realities such as shorter concept and food trend shelf lives, growing demographic shifts, accelerated building and operating costs and technological disruptions. CulinaryOptions vigorously studies these shifts and offers collaborative input, allowing clients to achieve optimal solutions for their new beginning, during concept refreshment or in rebranding efforts.
We work closely with design consultants, architects, interior designers and all project stakeholders to assure concept integration, with a focus on the menu as driver, the kitchen design and equipment packages that will serve each concept most effectively.
Simply, the goal of Culinary Options is to assist clients in creating a harmonious, sensible, profitable and enduring operation.
Success begins here. An idea or dream is fleshed out through a rigorous process of Visioning and Ideation: a face-to-face probing of what the goal is for a project. Details are explored, possibilities revealed, decisions made, and direction concluded.
Concept clarification and precision can now be achieved. We begin to articulate and develop the details that will bring life to the core concept. The envisioned look, feel, design elements, brand promises, and overall vibe will be defined at this stage.
Menu Drives Everything: inventory, labor, design, equipment and spatial requirements.
We now focus on making purposeful menu choices based on the concept. Menu brings concept to life.
The concept clarification and menu composition processes must occur before design.
Unnecessary costs and challenges often stem from not having conceptual or menu guardrails in place before bringing a designer on board.